Organic Traffic vs. Pay Per Click Traffic: Is there a Winner?

Organic Traffic vs. Pay Per Click

The primary difference between pay per click traffic and ordinary organic traffic are the costs incurred when using pay per click advertising. When it comes to generating traffic through pay per click advertising, the advertiser has to make a small payment each time a user clicks on one of their pay per click advertisements or links.

Organic traffic on the other hand is usually considered free search engine traffic. In real life it is not truly free even if you pay no money. That’s because it can involve a LOT of time and effort to get large amounts of traffic, which most websites need to make a profit. So your time and effort is the equivalent of money if you choose not to actually pay for organic traffic. With organic traffic all of the leads and the clicks that are generated by users are completely free and cost no money.

Pay Per Click Traffic

Pay per click advertisements, which are also commonly referred to as PPC ads can add up and become expensive. If not managed correctly, a pay per click traffic generation campaign can quickly fail or become expensive and impossible to manage. However, when it comes to generating pay per click traffic, there are three things that you should keep in mind to help get the most out of your PPC ads.

1 – PPC is an excellent method for marketing that can create a large amount of buzz around a particular product or service very quickly.

2 – It tends to be relatively inexpensive, especially in comparison to other methods of traditional advertising and marketing.

3 – PPC is very flexible, and can be either a short term advertising campaign or a long term one depending on what your individual needs are.

There are several different key initiatives you should execute when working on the initial setup of a pay per click advertising campaign, as well as while managing that campaign. These are:

- Ad creativity, because it is vital that your ad be well written, focused and creative.

- Landing page, because having a landing page that is well thought out before you set your pay per click traffic campaign up is absolutely essential. Your landing page should have content that relates to your advertisement online. A good landing page can mean all the difference when it comes to generating a high number of conversions.

- Call to action, as a call to action is a prominent and necessary element of your page that should be located “above the fold” rather than requiring that a visitor to your website scroll down before a call to action is offered.

- Testing, because you should always test your new ads, your landing page, and call to action locations. See how these different elements affect your traffic conversion rates from PPC traffic. The difference between a successful PPC campaign and an unsuccessful one often has to do with whether or not you are testing new options. Ads and calls to action details really do make a significant difference in ad campaigns.

To answer the question which is better organic or Pay Per Click advertising there is no clear answer. It depends on your purpose, goals and amounts of money and/or time one has to be able to accomplish their specific traffic generation goal.

Frankly these are just some of the basics organic traffic vs. pay per click traffic. For you to practice either one profitably you need to acquire as much expertise as you can. From my experience you need to get to an expert level, or higher, to be able to generate significant amounts of traffic to a website. Once you do in many cases the sky may be the limit to profits you may garner if your website in monetized correctly.